In December 2024, Global Radio and Boots collaborated to deliver festive enchantment through an immersive, live experiential event meticulously crafted by the Events Custodian. Kicking off with a lively on-air competition at Global’s studio, the specially built set then embarked on an exciting tour, captivating shoppers at two prominent retail destinations—Bluewater Shopping Centre and Manchester’s Arndale Shopping Centre.

Central to the festive magic was the vibrant Christmas Carousel game, a thrilling, interactive experience that saw visitors eagerly competing to win over 1,100 enticing beauty prizes from Boots. Adding to the festive cheer, a dazzling Christmas Tree photo spot encouraged guests to capture and share their magical moments online using the hashtag #MakeMagic. Shoppers also enjoyed the Test & Play area, exploring Boots’ curated beauty and fragrance selections with friendly Brand Ambassadors offering personalized gifting advice. This dynamic blend of entertainment and retail engagement ensured a memorable and joyous festive experience for all involved.